A property strategist and real estate agent both operate in the property market. Both are involved with the selling of properties but provide different services to their clients. In this article, we discuss the definitions of a property strategist and real estate agent. Also what services they provide to their clients and how they differ.


What’s a property strategist?

A property strategist is a professional who helps people make their next real estate purchase, guiding them through the buying and handover process. They are specialists in property and provide their clients advice and strategies to meet their property goals.

What does a property strategist do?

A strategist recommends different types of properties to their clients. Ensuring these properties meet their clients’ goals. This could be to purchase their first home, first investment, expand their portfolio, etc. There are a variety of opportunities in the property market. A strategist helps select the best option for their client to make the most of their investment.

In addition to helping buyers, property strategists also assist sellers to promote and market their projects and properties to other investors and owner occupiers.


What’s a real estate agent?

A real estate agent is a professional who helps homeowners sell and rent their properties. There are 2 types of real estate agents, one for the sellers who works to get the best outcome for the seller, and a buyer agent who works to get the best result for the buyer.

What does a real estate agent do?

For a seller, a real estate agent advertises the property, conducts open houses and negotiates with potential buyers. They act as the middleman between the seller and buyers. They aim to get the best outcome for the seller. Once an offer is made from a buyer, and all negotiations are finalised. The agent organises the transaction sale between the buyer and seller.

A buyer’s agent acts as a representative for the buyer. They are instructed of what properties to look for and are commissioned to purchase the property on their clients behalf.

The difference

The main different between a property strategist and real estate agent is the service they provide.

A property strategist provides their clients recommendations and strategies to achieve their property goals, i.e what property to buy or invest in. Also guiding their clients through the buying and handover process.

For sellers, a real estate agent manages the process of marketing and selling their property. They act as a middleman between buyers and sellers. From conducting open houses, negotiating, and engaging with potential buyers.

To conclude

Property strategists and real estate agents both operate in the real estate market, however they perform different tasks. Property strategists focus on providing strategies to meet their client’s property goals, whereas real estate agents focus on getting the best outcome for their sellers.

We hope this article helped clarify the difference between a property strategist and real estate agents. If you have any questions, feel free to reach out to our team via calling 1300 846 956 or emailing [email protected]

Published On: December 9th, 2021 / Categories: Entrepreneurship /